For more than 50 years, Lemmens Meessen is well known in the field of installation, plumbing, heating and central heating boilers. In addition to these services, the company also has a large sanitary showroom with a wide collection of A-brand ceramics, baths, taps, shower walls, bathroom furniture, radiators, accessories and a variety of beautiful arrangements in tiles.
The past few years have been marked by growth; as the number of staff increased, the number of specialisms and services offered expanded.
This growth also created the need to rebrand. A new look to serve as a solid foundation for further growth and also to strike a blow online. An area in which there was still much potential to be gained.
The diverse range of services caused the biggest challenge while developing a new style. Not only should the logo be applicable for a service bus or a mechanic’s jacket, but it should also be aesthetic enough to be applied to the stylish packaging and various bathroom products.
In addition to the creation of a strong and recognisable logo, a major step towards professionalisation was taken in the overall presentation of the brand. We aligned all online and offline expressions and emphasised high-quality photography. The iPhone photos of the mechanics were replaced by professional photography. This photography was also used to catch up on social media.
Furthermore, we provided the signage on the exterior of the building, the stickers for the fleet, the work wear and the design of various products and their packaging.
