FG Concepts is a specialist in providing hospitality and retail concepts from the first idea right to the grand opening. This involves finding the right premises, researching the perfect formula, coming up with the best name, developing the graphical expressions and recruiting and training the staff. Following the rollout of dozens of large- and small-scale formulas in Germany, they are now taking off in the Netherlands.
FG Concepts marks this new move with a brand new corporate identity. C FOR CHARLIE was pleased to develop the new identity with printing and several digital expressions. The logo is a monogram based on the letters F and G.
For the physical expressions, we selected 700 gsm matte black paper with double-sided foil print and gold foil edge gilding. Alluding to the timeless and subtle concepts with a golden edge that FG Concepts is known for.
