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RA+

Client

RA Infra B.V.

Our role

Naming, strategy, branding, identity design, graphic design, signing, lay-out design

Since its establishment in 1998, RA Infra has been providing consultancy and project support for civil engineering projects. Operating from offices in Sittard, Valkenswaard and Vught, the company helps municipalities, provinces and private parties in particular to overcome various infrastructural challenges. Over the years, projects have become more complex, as the requirements and expectations regarding climate, mobility and functionality have increased.

Along with providing good service and quality, RA Infra is particularly known for its integrated service package. The company used to focus on infrastructure above and below ground, but now provides integrated solutions for all outdoor areas. Consequently, RA Infra offers specialists for every discipline, ranging from water management to environmental management and from mobility to landscape architecture.

The growth towards more people, more specialisms and therefore a wider range of services raised the fundamental question of whether the RA Infra trademark still suited the company in 2022. Together, we soon came to the conclusion that we could make considerable gains in terms of the name and image.

After internal and external research into the name RA Infra, we concluded that the letters RA were not to blame, but the addition of the word INFRA. This word created the wrong associations and had a limiting effect with regard to future growth and changing services.

Some nice conjunctions emerged from our search to find the perfect addition, however, the + was perfect in every way. Short: so it did not demand RA’s attention, Applicable: because it is a globally recognisable sign and Future-proof: because it is not too specific.

Wat het ontwerp betreft maakten we een duidelijk onderscheid tussen beide letters om de leesbaarheid te bevorderen en de veelzijdigheid van het bedrijf te benadrukken. De + plaatsten we in het kwadraat als verwijzing naar het vele rekenwerk van de ingenieurs. Samen vormt dit een sterk logo dat zowel groot als klein zijn uitstekende leesbaarheid behoudt.

Met het oog op het behouden van herkenbaarheid hielden we groen als basiskleur aan en vlakten we dit af naar een meer volwassen en tijdloze variant. De rest van het hierop aansluitende kleurenpalet is gebaseerd op aarde en water. De basisingrediënten van elk succesvol project dat RA+ oplevert.

 Voor de opmaak van documenten lieten we ons inspireren door de vele bouwtekeningen en ontwerpen van buitenruimtes die we tijdens ons onderzoek bestudeerd hebben. We spelen met verschillende soorten typografie en uitlijning. Door de consequente herhaling van deze methode zorgen we voor een herkenbare visuele taal. Hierdoor wordt het merk na verloop van tijd herkenbaar zonder vertoning van het logo.

  • CARRE 1711
  • Provada Amsterdam

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